Mayweather-Pacquiao sells 4.4 million PPVs, obliterating former record
The official number for the Floyd Mayweather-Manny Pacquiao pay-per-view is out and, as expected, it was a grand slam.
Floyd Mayweather certainly lived up to the 'Money' moniker. (Getty)
It also sold more than 46,000 closed-circuit seats in Clark County, Nev., helping push total revenue to more than $500 million.
Yahoo Sports reported exclusively last week that pay-per-view sales from just satellite and telecom companies were 2.2 milllion.
Leonard Ellerbe, the CEO of
Mayweather Promotions, said the numbers show Mayweather's star power. He
also credited both social media and mainstream media for its
assistance. Facebook reported that on the night of the fight, 37 million
unique users made 115 million posts about the fight, from the event's
start until 30 minutes after completion.
"The world is different now
thanks to social media and the way you can market these events," Ellerbe
told Yahoo Sports. "Social media and the incredible amount of media
coverage we had in the build-up to this fight played a huge role in all
of this. My team always sets the bar high, and our goal was to break the
previous record, and we just kept pushing the envelope.
"I can't thank Floyd enough for making this all happen and it goes back to when he approached Manny in Miami [at a Heat-Bucks game] that put the icing on the cake."